Cannes Lions

Maniac

DHÉLET Y&R LATAM, Buenos Aires / MOVISTAR / 2017

Film
Film
Demo Film

Overview

Entries

Credits

Overview

Description

A young musician from the north of Argentina gets more data on his cell phone, and now has a whole new world to discover through internet. So, instead of playing the classic folk music of this country zone, he searches in google the chords of the Flashdance film theme "Maniac" and together with a group of musicians make their own version of the song.

Execution

The casting process lasted several weeks until, after an exhausted search, we selected 13 musicians among 100 people of the North of Argentina.

The condition was that they had to play the "Maniac" song with instruments and non-traditional objects autochthonous of that region of the country.

As a result of this casting process, the music of the spot was played live during the shooting and became the final soundtrack of the commercial.

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