Cannes Lions

DIRECTORY ENQUIRY SERVICE

WCRS, London / 118118 / 2004

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Our brief was to make the 118 118 runners famous online. To achieve this we created a spoof, documentary style, viral website containing viral movies that explored the personalities of 118 and 118. The runners demonstrated their unique philosophy via a combination of exposé, interviews, ad spoofs, action sequences and written commentary - all of which make up The 118 Experience. Since it's launch, the site has exceeded two million visitors.

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