Cannes Lions

DIRECTORY ASSISTANCE

KASSIUS, Boulogne-Billancourt / 118118 / 2007

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Overview

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Overview

Description

Target : MainstreamConcept : Use the expandable format to create surpriseGet the characters out of the boxTease the audience about the new 118 218 way to skiUse the interactivity to let people play with our characterTease about our new TV campaign concept

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