Cannes Lions

TELEPHONE DIRECTORY ASSISTANCE

KASSIUS, Boulogne-Billancourt / 118118 / 2007

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The first complete UV-protection campaignLaunch the new summer dance based on the dance remix of the famous 118 218 ad campaign songUse the interactive expandable format to create a high-impact action.(Note : a music Hit is called a "tube" in French). Break the codes, create a surprise for every viewer.Invite targets to discover the new summer "tube" by clicking on an interactive sunblock tube. A simple roll-over spreads the tube content over the web page. An interactive animation plays the song and allows visitors to enter directly download the ringtone on their mobile phones

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