Cannes Lions

TELEPHONE DIRECTORY ASSISTANCE

KASSIUS, Boulogne-Billancourt / 118118 / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The first complete UV-protection campaignLaunch the new summer dance based on the dance remix of the famous 118 218 ad campaign songUse the interactive expandable format to create a high-impact action.(Note : a music Hit is called a "tube" in French). Break the codes, create a surprise for every viewer.Invite targets to discover the new summer "tube" by clicking on an interactive sunblock tube. A simple roll-over spreads the tube content over the web page. An interactive animation plays the song and allows visitors to enter directly download the ringtone on their mobile phones

Similar Campaigns

12 items

6 Dubai Lynx Awards
The Wider Web

IMPACT BBDO, Dubai

The Wider Web

2022, ETISALAT

(opens in a new tab)