Cannes Lions

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WCRS, London / 118118 / 2004

Awards:

1 Silver Cannes Lions
2 Shortlisted Cannes Lions
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A pastiche of the famous jogging scene in "Rocky". The 118 118 boys, cheered on by the public (shouting 'got your number') run through town. A group of young 118 fans assemble around them. We end with a wonderfully cheesy freeze-frame of the 118's as the people's champions.

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