Cannes Lions

TELEPHONE ENQUIRIES

MEME, London / 118118 / 2007

Awards:

1 Shortlisted Cannes Lions
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We were briefed to create a viral film for 118 118 to keep the directory service in front of mind in the face of increasing competition.Continuing the ATL parody of ‘80’s TV classic, ‘The A Team’, the 118 118 Team viral sought to poke some gentle fun at the recent and much heralded Honda ‘Choir’ ad. The clip was posted on YouTube and Google Videos. A tagged version of the clip was also sent from peer to peer.To date we have registered more than 1.4 million views to the site and over 650,000 views of the loose clip.

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