Cannes Lions

DIRECTORY ENQUIRY SERVICE

MEME, London / 118118 / 2005

Awards:

2 Shortlisted Cannes Lions
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Overview

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Credits

Overview

Description

118118 is the UK's biggest directory enquiries supplier. The brand is represented by two 1970's moustached heroes - 118 & 118.

The campaign portrays 118 & 118 as 1970's detectives who search out numbers and information.Online, the 118 show is where they come alive. Created as a home-made Wayne's World style TV channel, The 118 Show contains all kinds of retro spoofs, from "The 6 Million Dollar Man" (The Trionic Men) through to "Buck Rogers" (NeoDicks 3000!) and various American cop shows.Written, presented, directed and acted out by 118 and 118 while on stakeout, The 118 Show is broadcast over the web.

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