Cannes Lions

TV CHANNEL

FILMMASTER, Milan / TELECOM ITALIA / 2008

Film
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A night game. A big stadium. The teams are lined up. A typical tracking shot shows us the soccer players' tense expressions. But suddenly, after three players, we see that the team is made up of strange types: a jazz man, a yachtsman, a cartoon figure, a rugby player, a horror movie character, and so on. While this odd team begins warming up, a speaker says: "soccer isn't everything. With cartapiù you can watch sports, cartoons, films and lots more".

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