Cannes Lions

Ping Pong

PUBLICIS CONSEIL, Paris / ORANGE / 2016

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Overview

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Credits

Overview

Description

We created a social activation based on a TVC where a couple uses Homelive like a game. At the end of the commercial, we invite our audience to continue the #BattleHomelive on social networks.

All they have to do was to provide pranks ideas using Homelive. Each day, Fabien and Eva, our couple, selected the best suggestion to bring them to live.

By sharing many pranks ideas, the public has succeeded to extent the #BattleHomelive to 6 episodes.

Execution

Social activation based on a TVC with episodes broadcast on Facebook and Twitter.

Outcome

In less than a week, the operation has generated more than 3.000 pranks ideas and has touched more than 2 milions of people.

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