We did a a fully integrated campaign, supporting the Pumas in all media channels. And we had long term media planning, since it was a project of relationship and not an isolated campaign.

Our media was the team himself, improving with our help and getting to the championship for the first time, giving us the biggest media of all, the name of our brand is how the championship is knownn in Argentina, as Personal Rugby Championship.

We increased dramatically the link of Personal to rugby and to sport and by consequence, to the sport fans. And the best part, we got the Pumas to the TRI NATIONS, that now is called 4 Nations, with us in. But the best part is, in Argentina, this huge world rugby championship is not known by this name, but is known by Personal Rugby Championship.

And we had more than 3,700 seconds in TV coverage. More than 52.000.000 people reached. More than 60.000.000 cm on press media. More than 650 publications, that generated more than $ 4.200.000 in spontaneous media.