Cannes Lions

MOBILE PHONE SERVICE

Y&R INTERACTIVE TEL AVIV / ORANGE / 2008

Awards:

1 Shortlisted Cannes Lions
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Orange wanted to promote Shiri Mimon's, one of Israel's most famous pop stars, new album. It wanted to activate people and get them to download her first single to their phones.To achieve this in a creative way, we invented the 1st interactive duet!

We let users record a personalized duet with Shiri and immediately download it to their mobiles!Combining innovative audio-visual technology, we gave users the sensation of a live performance and got them to learn the new single by heart.The result: Shiri's song became a top 10 download hit!

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