Cannes Lions

COMPUTER GAME

TBWA\MANCHESTER, Manchester / EA GAMES / 2010

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Overview

Entries

Credits

Overview

Outcome

In the first 4 weeks of the campaign 35,000 personalised videos were created.

The experience was viewed 50,000 times, of which13,000 views were generated as a result of consumers sharing on social networks, and an additional 23,000 views were achieved as a result of consumers posting their video on YouTube.

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