Cannes Lions


FULLSIX, Levallois-Perret / DELL / 2003

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'Be yourself, be direct' campaign: More than.

Context: With Dell you can personalise your computer directly on the webDell it's first to offer latest technologiesDell offers, directly online, the best price for the best technologiesDell communicates online only on price and product offers for best sales results.Objectives:- Communicate on the real differentiation of Dell: personalisation- Have a 'corporate' communication not base and price and offersDescription:This campaign has to show and explain how it's important to have a computer corresponding to your needs, not only in terms of design but mainly in terms of configuration, performance and price.Because of that all Dell computers are customised but on the InsideAfter the demonstration, Internet users can personalise and buy the computer directly online. This campaign ran during a short period in February on French online media supports.

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