'Do not disturb' signs were handed out at Roskilde Festival (Music Festival) to youngsters and set on multiple tents to fuel the attitude about: we’re having sex and using RFSU condoms. The 'Do not disturb' signs which is known from hotels all over the world was handed out as 'flyers' and is an example of where the message and the media becomes one whole. The idea was adapted to other media to exploit further relevant situations.

The campaign created word-of-mouth and obtained maximum impact within a very limited budget. Changing the attitude towards using RFSU condoms is a long term objective and because of the response of the campaign the client will continue using the same campaign theme to change the young target group’s attitude towards condoms as a 'cool accessory' in 2004.