STRAWBERRYFROG, New York / SUNTRUST BANKS / 2017
Imagine the ecstatic joy of complete confidence distilled into a single person, someone who projects openness and optimism, who has no judgments and who elevates everything around them. This is our hero.
In this spot we open on an uneventful city afternoon. A young boy, bored out of his mind gazes out a car window. From off camera, our main character disrupts the world around him with infectious energy. We follow along as he busts classic dance moves on a pair of vintage roller skates performing a roller disco routine through the city. He’s grooving to the beat of “On Up” by Curtis Mayfield.
His performance and attitude captures someone with total confidence. Nothing seems to faze this guy, not even a full face plant in front of a large crowd on a busy sidewalk. He’s got the type of confidence that only comes from complete financial confidence.