Imagine the ecstatic joy of complete confidence distilled into a single person, someone who projects openness and optimism, who has no judgments, who elevates everything around them with their incredible positivity. That is the star of our spot. He is not only the embodiment of confidence, but an expression of how you feel when you have ultimate confidence, the kind you can only get from the financial confidence you build at onUp.com.

Our campaign launched in March 2017, in Broadcast featuring 2 new TV spots (‘Confidence King’ and ‘Sound of Confidence’), supported with the following integrated campaign elements; all communicating Confidence Starts Here and driving people to onUp.com to join the movement.

Social Media, Streaming Audio, Radio, Content Discovery, RTO, Print, PR, Email, OOH, Paid Search.

2017 onUp ONLY (Jan-Feb results only as March results were not available in time for entry)

322,993 participants taking action

131,206 unique site visitors

149MM total impressions

42 press placements As of April 2017, with the introduction of Confidence Starts Here, we have over 1.5 million Participants. And over 1.3 million total unique site visitors. With 3.1 billion total impressions.

*Date range 1/26/16-2/28/17