To get as much impact as possible for a client with hardly any budgets we launched this ad between the Bali Conference on Environment and Al Gore visit to Norway to get the Nobel Peace Prize.

The ad was first launched in editorial time during Norways largest commercial radio station's morning show . The ad was literally sent out in space, from the roof of the radio station, in four different languages (Norwegian, English, Spanish and Japanese).

During the show there were interviews with the president of WWF and a professor in astrophysics regarding the stunt.

After that the ad was aired in the normal commercial breaks, mainly in English to make it more grand and powerful. (All Norwegians have English as their second language)