The ad is literally inviting other life forms to visit earth to see all the beautiful nature and wildlife we have here - before it's too late.

The project was first launched in editorial time during the morning show of Norway’s largest commercial radio station P4, getting editorial coverage for more than 1 hour.

The ad was literally sent out into space in four different languages (Norwegian, English, Spanish and Japanese) from the roof of the radio station.

During the show there were interviews with the president of WWF and a famous astrophysicist.After that the ad was aired in the normal commercial breaks, mainly in English to make it feel more international, powerful and important. (All Norwegians have English as their second language)

It’s hard to know if the ad has reached any extra terrestrial life forms, but here on earth it created a lot of buzz on top of all the other buzz that was made by Al Gore coming to Norway, and all the world leaders meeting in Bali.