Brief was to create public awareness about the agency philosophy of “DISRUPTION”, a term which is even alien to ad-people in Turkey.

The solution was to create a disruptive cookbook, in order to show that we are not only disruptive at work but even when we cook! Everybody in the agency created an original recipe. Professional photos were taken of the agency workers as cooks. And the cover was designed as a three dimensional cheese grater depicting the word “DISRUPTION” in the world of cooking.

The book was sent to clients and newspapers. The following week Turkey’s most famous journalists such as Meral Tamer, Nur Çintay wrote columns about it. One of Turkey’s leading newspapers Milliyet, published a one-page story on it with a headline: Freshly baked from the Agency! The clients asked for more books to give their friends. As the book became the talk of the town, several companies wanted to publish it. The agency signed a contract with one of the biggest publishing companies Dünya Yayincilik. Most importantly, people learned the word DISRUPTION. And what it means.