Globant is a digital transformation company with a start-up mentality that needed to become known massively in an industry full of already-known players that reigned the TOM. In that difficulty, we saw an opportunity.

We worked on positioning Globant as a challenger brand and a doer rather than a talker. Despite being a 26k-employee company, their work culture makes their business successful and cuts through the rest. Moreover, they don´t sell canned answers, they work alongside clients by sitting with them to find the most tailor-made solutions.

The global campaign insights were provided by accurate data of clients working with these companies, showcasing two of the most common ones in the consultancy world. Companies are filing thousands of slides with bullshit just to raise their rates. The other example is the recycling of solution plans for many clients, no matter what they do. Feeling like they copy and paste them.

The copy-paste works around the insight of having what they called “canned solutions.” Big consultant companies recycle the solutions they’ve done for other clients. Once the work is done, they try to sell it no matter what client they are dealing with. The film shows one employee and an entire department copy and pasting the solutions for all their clients with unique computers that only have 2 keys: copy and paste. Their boss congratulates her as an error occurs that can’t be fixed since computers don’t have an enter key. Bosses leave without fixing the problem.

The objectives were to increase brand awareness and recall, generate interest and engagement, and grow social media followers. The campaign achieved +1.5% in brand awareness and a +1.2% increase in brand recall, a +9.5% increase in impressions, and +2% increase in clicks. Social media followers grew significantly across platforms, with LinkedIn followers up +31%, Instagram up +44%, Facebook up +48%, and YouTube followers that doubled the average growth rate. Moreover, the campaign generated high levels of interaction and engagement on social media. The campaign exceeded expectations, and we created a 1000 slides presentation to share with clients and prospects to explain why companies should choose Globant over its competitors.