Eurobest

The Perfect Shot

GLOBANT, Madrid / GLOBANT / 2023

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Overview

Entries

Credits

OVERVIEW

Background

In 2022, Globant closes a big deal as a Partnership with Fifa. The same year the world cup was being played in Qatar.

The brief was simple, we need to do something bold and unique to prove Globant's main vision: when technology meets passion, the unthinkable happens.

Idea

Using existing and new technologies we created the Perfect Shoot. A study where we defined what it would be the perfect shot in a free kick in soccer.

We used footage of soccer legends, AI, biomechanical analysis and different techniques to build what the perfect shoot looks like.

Also, we created our own pop up experience where you can try a free kick and challenge yourself to see how close you are to the Perfect Shot.

Execution

Our main objective was to represent the perfect shoot in a free kick.

We began by analyzing, together with experts in sports biomechanics, the key phases of the stroke: impulse stroke, back swing, force production and contact with the ball.

We studied more than a hundred hours of videos of the best shooters and designed software that, through a deep learning algorithm, accurately identified each of the technical gestures, with which we built a highly accurate 3D representation.

Once this was done, we developed a data analysis and synthesis system that extracted the common elements of the most relevant variables such as the average speed curve, the tension arcs at key moments or the body inclination when hitting the ball.

Data that we combined in a new model that we put to the test with a group of soccer players who tested it thoroughly, defining the perfect shot. And so, 129 years after the invention of soccer, technology and passion for the sport came together to create the unthinkable; "The Perfect Shot".

But we don't conclude here. We create a physical experience to try yourself and see how close you are to the perfect shoot.

We developed a pop up experience and invited players and influencers to try it, showing the world what we can do, and how far our passion for this sport is.

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