We used the top women’s programmes on the five largest networks in the country, where we were able to present the brand’s entire product line in innovative and high-impact product placement actions. The 'Coqueiro Network' was broadcast live during three different schedules: Morning - three channels: Band, Record and RTV!; Afternoon – four channels: SBT, Record, Band and Gazeta; Evening - two channels: Band and RTV!

The visibility, the unusual format and the unique trading of recipes and helpful hints among the presenters brought such favourable results to the brand - contributed to consolidate the leadership, making its share of marketing grows 3% - and to the TV channels involved that the programmes’ lengths were spontaneously increased by two to three times without any additional costs to the advertiser.