Knorr, took full advantage of our new native formats by incorporating content from their Knorr brand into Yahoo Food. They developed 4 articles related to their products that showed consumers tips and recipes around food everyone can relate too. Their content was clearly labeled as “sponsored” and given its own branded hub, but also lived alongside relevant editorial stories.

By providing a valuable, integrated and relevant experience, the campaign delivered incredible results. Our socially engaged audience shared Knorr's sponsored content nearly as often as the regular content, with a 0.5% share rate. That’s 5 shares for every 1000 page views! Knorr’s articles also received 640MM sponsored tile views and a 0.20% click through rate, further proving that good engaging brand content, effective native ad solutions and the right publisher partner can yield results that both brands and consumers are excited about.