Knorr Vie is a new, healthy shot drink, providing 50% of your daily fruit and vegetable needs. As part of the product launch we created interactive 'bursting' banners – showing how much fruit and vegetables are crammed into a Knorr Vie bottle.

The bottle was given a bounce to convey a sense of vitality, the natural (no pun intended) effect of the 50% of your recommended daily intake of fruit and vegetables. The bounce, combined with a 'peel here' call to action compels the user to click on the bottle cap, which results in an explosion of fruit and vegetables.