Cannes Lions
BBDO ATLANTA, Atlanta / AT&T / 2013
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In this U-verse High Speed Internet spot, we see two young kids sitting on the couch watching videos on their laptop and tablet. Their slightly older brother enters and is amazed by the technology these younger kids are enjoying, specifically that they can stream the Internet so fast on both the laptop and wi-fi enabled tablet. Emulating an old curmudgeon, the older brother comments on how these kids have it so good, lamenting over the fact that he didn’t have U-verse High Speed Internet growing up. The charm and humor of the spot are derived from the playful interactions between the older brother and younger kids. Having children use phrases common to an older adult, particularly, “in my day…,” this spot highlights how quickly technology is advancing.
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