Cannes Lions

CORNETTO

LOLA LOWE MADRID, Madrid / UNILEVER / 2014

Presentation Image
Case Film
Presentation Image
Case Film
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Overview

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Credits

Overview

Execution

The campaign was quite complicated, technology-wise, but it was very simple for the users to carry out. The couple that rode "A Bike to Share" could take photos, write tweets and post on Facebook very easily and cameras mounted on the couple's helmets broadcast the video in real time on YouTube. A horn installed on the handlebars posted prewritten messages on Facebook and a button sent out tweets. With this campaign, experiencing and sharing moments at the same time became a reality.

Outcome

"A Bike To Share" was launched on 30 October 2013 and was extremely well received by the media and blogs, reaching very far in terms of exposure.

The success was such that 30% of Unilever markets bought the activation so they could carry it out in Spring/Summer 2014.

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