Cannes Lions

COROLLA VERSO SPECIAL EDITION

PKP PROXIMITY, Vienna / TOYOTA / 2007

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Overview

Entries

Credits

Overview

Outcome

1. 2,240 participants in the competition, more than 218 hot recipes uploaded, approximately ,800 downloaded 2. 14,131 visits, 24,930 page impressions 3. 1,620 test drives were generated 4. 1,455 Corolla Verso were ordered during the campaign which ran from May to Sep 06, in the same period in 2005 (shortly after the launch) the figure was only 817 - anincrease of 78%!!

5. Cost per response: EUR 53, cost per order: EUR 522 (an extremely good figure in a multi-year comparison)

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