Cannes Lions

TOYOTA

SWE, Stockholm / TOYOTA / 2009

Film
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The film is about how lots of people choose their car.A father and his son enter a sea life shop. The father falls for a very posh life jacket in heavy buffalo leather with fur collar. It will obviously not be of much help if used in water.Toyota Avensis has been ranked Sweden’s safest car in a huge survey of 17.000 real accidents in the land of Volvos and SAABs.

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