The National Science Museum's '360° theater' - one of only two in the world - was used. It allowed people to experience, via a simulation, the lives of people around the globe in 60 seconds. It conveyed the prosperous form and the technology of Konica Minolta. The same 'Around the World' promotion was held at a planetarium using a 180° theater.

The National Science Museum has pulled in 100,000 people to experience it in 5 months. For the planetarium, 130,000 people have visited to experience it in 5 months. It enabled people to discuss 'life' with their families and friends.Also, being featured in magazines and newspapers helped to spread the news to even more people, which lead this promotion to success and satisfied the clients very much.