This commercial is the true story of an adventure that began at the Panasonic website.

A girl in Bahrain wished for her little brother to see snow for the first time in his life.

The dream became a reality thanks to Panasonic’s vacuum insulation technology, usually used in refrigerators and baths, which kept the snowman from melting during the 8,554km journey that took nearly 40 hours.

The project was executed on 15th January 2011, and was reported live all the way on facebook and twitter.