Cannes Lions
VOSKHOD, Ekaterinburg / CORPUS IT SCHOOL / 2018
Overview
Entries
Credits
Description
Programming, robotics, blockchain, computer technologies are based on cellular automata: mathematical models created in 1940s as a way of simulation and study of the environment.
Cellular automaton consists of cells and is guided by a set of rules. Depending on neighbors, each cell changes its own condition: ON or OFF. The cells can die, revive, move, clone themselves and create stable figures.
?ellular automata are known by every programmer. It’s not just a graphic trick, it’s a widely used model – the very soul of programming. And we didn’t just draw visual identity, but programmed it.
Execution
Discipline, team work, self-development are school’s core values. The logo consists of figures that never die: they live and evolve.
As a part of identity developing we created a program that transforms any text into unique pattern via cellular automaton.
We turn the rules of spelling into the rules of cellular automaton.
Outcome
We developed a visual identity for the school. Online and offline visual communication language: staid and bold identity that students are proud to wear.