Eurobest

Corpus IT School Identity

VOSKHOD, Ekaterinburg / CORPUS IT SCHOOL / 2018

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Overview

Background

The school teaches four main disciplines: programming, robotics, blockchain, computer science. They build a community with accent on discipline, team work and self-development. Only successful students continue their education. This is Digital Sparta!

Project’s objectives:

An app for a newly launched IT school to generate identity that students are proud to wear.

Execution

The school teaches programming, robotics, blockchain, computer technologies. These disciplines are based on Cellular Automaton: mathematical models created in 1940s as a way of simulation and study of the environment.

We created an application that transforms any text into a code. The code switches the rules of the cellular automaton, creating unique patterns.

It’s not a pixel art, nor a glitch. It’s a Cellular Automaton in design.

Our cellular automaton consists of cells and is guided by a set of rules. Depending on neighbors, each cell changes its own condition: ON or OFF. The cells can die, revive, move, clone themselves and create stable figures.

The logo consists of figures that never die: they live and evolve. All brand's markers use a live logo - clothes, pencils, site, posters ets.

Similar Campaigns

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Shortlisted Cannes Lions
Corpus IT School Identity

VOSKHOD, Ekaterinburg

Corpus IT School Identity

2018, CORPUS IT SCHOOL

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