Lux Actress is based on a simple idea. Girls want to be famous, and they’ll do anything to make it happen. Combining with the Japanese version of Facebook – Mixi - we created a multi-level game that lets girls go from being just another normal girl to a Hollywood star. The Lux brand is present throughout the game as it’s all about helping girls shine as they work through the game’s levels. They go from making a debut, a commercial, a TV role, starring in a musical - before finally playing the lead in a Hollywood blockbuster.

LUX Actress is the most successful online brand game in Japan’s history. So far the game has had a total of 1.1 billion hits with 900,000 users spending on average 8 hours with the game. Girls didn’t stop chatting to their friends about the game. They shared tips and outfits. just like real life. The Actress is a huge success for Lux. By creating a deep, complex game that girls could immerse themselves and their friends in, it became a true obsession amongst Japanese girls. Just like real Hollywood stars.