A man uses his iPhone to find his lost keys, which are hiding in the bottom of a cavernous couch. He uses the Find My app on his iPhone to locate his keys and play a chime, which he follows to the couch. He slithers down deep inside the couch and enters a world of lost things…coins, pistachios, even an old iPod nano. His iPhone is his compass, directing him towards his keys…20 feet…10 feet… 1 foot… its here. He sticks his hand into a hole and finds his keys in another dimension. Then thrusts his arm up triumphantly through the couch cushions, revealing his keys attached to a circular fob with an Apple logo on it. This is AirTag. A brand new way to find what’s lost.