Cannes Lions

COUNTDOWN IN LONDON SURPRISE FOR SINGLES

9FRUITS MEDIA, Seoul / HYUNDAI / 2014

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Overview

Entries

Credits

Overview

Execution

Cultural features of South Korea)

FIRST,

At the end of the year, MOST KOREANS plan a JOURNEY to greet the New Year.

So, if you do not plan ahead, it’s difficult to make a journey at the end of the year.

Second,

In Korea, there are a lot of events for couples at the end of the year, a big date season.

Brand Service)

Hyundai card PRIVIA can provide airlines, hotel reservation service.

so we can get the tickets at the end of the year.

Outcome

1)The number of prior applicants is 3,288.

2)SNS contents response number is Top3 throughout Hyundai card issue 13 years.

3)The number of Hyundai card PRIVIA members doubled.

4)152% PV increased in Hyundai card Picks Traffic.

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