Despite many efforts, people continue texting while driving. This problem is still one of the main causes of accidents on the roads. Hyundai, one of the leading car brands wants to give a powerful message that I hope will help change this behavior.

Every day, more people are involved in car accidents for texting while driving. To make drivers aware of this issue, we decided to use one of the most common elements when it comes to writing: emojis. But we wanted to use them in a different way. We used emojis in an abstract way to depict how they would look at 69, 85, 43 and 76 km/h, to prove that texting and driving at the same time just doesn’t make sense.

Every day, more people are involved in car accidents for texting while driving. To make drivers aware of this issue, we decided to use one of the most common elements when it comes to writing: emojis. But we wanted to use them in a different way. We used emojis in an abstract way to depict how they would look at 69, 85, 43 and 76 km/h, to prove that texting and driving at the same time just doesn’t make sense.

The series of posters was seen by aprox 1.1 MM people around the country in all the different medias was aired.