As the movie's about to start, the projectionist informs the disappointed audience that the movie reel had been damaged. He then tells them FEDEX has assured him they would have a replacement reel there in no time. The audience are naturally skeptical. The doors then fly open and a FEDEX van drives into the movie-house and delivers the "replacement" reel to the cheers of the relieved audience. The message "whatever it takes" is physically demonstrated.

The screenings were particulary successful as they relied on the elements of surprise and delivered good value for money for client due to their High Impact within the actual events as well as the further amplification achieved by word of mouth and extensive exposure in press and radio and TV.