Cannes Lions
OGILVY & MATHER HONG KONG, Hong Kong / DHL / 2008
Overview
Entries
Credits
Execution
See and touch the forces that drive DHL staying ahead ALL THE WAY all the time. Up close and personal to audiences, movement and 3D exposure make DHL experience come alive.Allow high level of creative flexibility that encourages impactful ideas.
Outcome
Record high brand awareness, encouraging raise in ad awareness and outdoor ad awareness, increase in overall image attributes and generate positive word-of-mouth and invaluable free publicity.
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