Cannes Lions

COURIER SERVICES

OGILVY & MATHER HONG KONG, Hong Kong / DHL / 2008

Presentation Image

Overview

Entries

Credits

Overview

Execution

See and touch the forces that drive DHL staying ahead ALL THE WAY all the time. Up close and personal to audiences, movement and 3D exposure make DHL experience come alive.Allow high level of creative flexibility that encourages impactful ideas.

Outcome

Record high brand awareness, encouraging raise in ad awareness and outdoor ad awareness, increase in overall image attributes and generate positive word-of-mouth and invaluable free publicity.

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