Cannes Lions
DRAFTFCB, Chicago / COX COMMUNICATIONS / 2013
Overview
Entries
Credits
Description
Cox Business doesn't have the lowest price, but they do have the highest commitment to their customers. In this B2B campaign, we targeted small business owners with 1-10 employees, bringing to life the pain points that a small business can face when they are not using Cox Business.
Execution
In a world of uninspired business posters, we designed a series of simple, powerful, elegant posters that delivered our message loud and clear: We are the most cutting-edge, innovative, relevant telecommunications partner for your small business. Period.
Outcome
Sales exceeded expectations, with a 26% year-over-year increase in Q3, and a 31% lift from Q4.
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