Cannes Lions

COX BUSINESS

DRAFTFCB, Chicago / COX COMMUNICATIONS / 2013

Case Film
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Overview

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Credits

Overview

Description

Cox Business doesn't have the lowest price, but they do have the highest commitment to their customers. In this B2B campaign, we targeted small business owners with 1-10 employees, bringing to life the pain points that a small business can face when they are not using Cox Business.

Execution

In a world of uninspired business posters, we designed a series of simple, powerful, elegant posters that delivered our message loud and clear: We are the most cutting-edge, innovative, relevant telecommunications partner for your small business. Period.

Outcome

Sales exceeded expectations, with a 26% year-over-year increase in Q3, and a 31% lift from Q4.

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