Small business owners are well aware of the frustrating telecommunication problems that can slow down their workdays. All we did was boldly exaggerate and personify the problems, while cleverly positioning Cox Business, rated #1 in customer satisfaction, as the solution.

Cox Business experienced connects that exceeded expectations with a 26% year-over-year lift in Q3, and a 31% year-over-year lift from Q4. And the DRTV campaign played a prominent role, as Q4 cost per lead showed strong results with the cost per lead for calls decreasing by 10% over Q3.