Banco BiG is a major Portuguese bank with a clear concept: "A bank always by your side".

So they don’t think twice when it comes to giving back to society.

In order to get society involved we launched an integrated campaign.

Each piece of the campaign had a clear call to action.

For every euro donated by the people, the bank would double the amount to produce more and more safety suits for Firemen all across Portugal.On facebook the page got 10.000 fans in just one week. On the micro site, people could find testimonials of true firemen, to empathize even more with the cause and donate with just one click.

Hundred of thousands of euros were collected. Which made it possible to

produce over 300 new safety suits for more than 60 fire stations all over Portugal.

140,000 € collected

+400% increase in donations

over 300 tailor made safety suits

BiG profits grow 24% in only one quarter