Cannes Lions

OMIKUJI RUGBY

AKQA, Paris / SOCIETE GENERALE / 2020

Presentation Image
Supporting Images
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Background

Situation: Société Générale was one of the many sponsors of the Rugby World Cup 2019 in Japan.

Brief: How to stand out in an extremely crowded environment, where every brand speaks at the same time, with high media budget.

Objectives: Stand-out as the most relevant sponsor of the competition, while tiding it with our mission statement as a bank 'The future is you'.

Idea

Data influenced the story of our characters in real-time during the 11 weeks of the Rugby World Cup competition. Every prediction led to new adventures, dialogues, questions, keeping our communities entertained, from the first day to the last.

Strategy

We designed an algorithm scrapping the data from various websites such as ESPN and crossed them up with unexpected data points like temperature, lunar phase, weather conditions, location, time of day... Those results were then analysed and assessed by a team composed of analysts & creatives to write the prediction of the upcoming games.

Outcome

61% accurate prediction

145 400 000 Social impressions

Business impact: N/A

Similar Campaigns

12 items

L'Année All Inclusive

SWEET PUNK, Paris

L'Année All Inclusive

2016, SOCIETE GENERALE

(opens in a new tab)