Cannes Lions

CRACOW TOURSIM

LEO BURNETT WARSAW, Warsaw / CRACOW CITY / 2008

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Overview

Entries

Credits

Overview

Execution

We were searching for an interesting, unconventional way to promote the city of Cracow in the other major cities of Europe and the world. How to get people in other parts of the world to see – with their own eyes – just how beautiful and incredible Cracow really is. From this came an idea to use a joystick as a multimedia bridge connecting these cities with Cracow’s main square.

Outcome

Vienna served as the first city to offer the installation, where during 6 days over 600 “virtual” tourists had the exclusive experience to visit Cracow. This attracted coverage from Austrian national television, as well as their largest daily newspaper. Madrid was the next stop for the Joystic and then Berlin.

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