Cannes Lions

Crazy Influencers

OGILVY, Sao Paulo / HERMES PARDINI / 2021

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Supporting Content

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Our spots tell the story of two children of digital influencers who believe and disseminate fake news about climate change and 5G technology. These children talk to the nurse who is going to vaccinate them, telling her proudly about their parents' fame on social networks. Finally, we end the spots by saying that even though they are children of parents who are a little crazy, they are being vaccinated.

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