The VR vaccine is an immersive experience that uses Virtual Reality to entertain children during the vaccination process. As the children enter the vaccination room, we invite them to participate on a VR adventure inside a super-hero themed land, we match the actions inside the experience to the actions in real life, applying the vaccine at the same time the Super-Heroes inside the VR experience apply a super-shield to the children's animated arm.

A shield that will then help the princess to save her kingdom. Our goal was to create something colorful and friendly. Everything was planned to make the children more calm and quiet during the process. The dialogues and even the colors are used to helps kids overcome the fear. We wanted to transform a traumatic experience in an experience they will want to repeat.

First we created a story that would explain to the kids what a vaccine means, we decided to show the analogy of a shield that when applied can help destroy enemies. Then we developed the animation and created the VR experience around it, transporting the kids to a special kingdom, where he interacts with a princess that will apply the shields.

A mobile application was then created to let parents and the medical staff to know everything that the kid was experiencing inside the VR gear and the right moments when to clean the area and apply the vaccine. And to finalize we decorate the rooms where the system was used and also developed band-aids that would serve as honor badges and connect even more the VR experience with the real experience.

We started this project in April, the highest flu month in Brazil, due to the colder weather, and got a huge visibility within the national and international press. We also launch a video case which impacted more than 7 million people in social networks only the 2 first months.

Furthermore, we reach the main communication vehicles of the country like G1( the main Brazilian website focus on news ) and the Globo News ( the most important breaking news channel from TV), besides mentions in other hundreds of newspapers, blogs, and magazines. The main results were: over 18 million people impacted and the Hermes Pardini stock market share price increased 4.65% in 2 weeks after the launch.