•Idea conceived was to take the farmers and the mechanics 'Inside the engine of a tractor' for a virtual experience.• An animation of 2 piston-cylinder chambers was created with the complete sequence of the movements inside the engine with the oil pump and a tempreature gauge to showcase the product proposition and the difference between ordinary oil and CRB Plus.• The demonstration trucks were fabricated with live engines fitted inside a large show window.

•The trucks conducted 4 shows a day with pre-publicity ensuring that the Target Group gather around the unit for this unique demonstration

•Reached closed to 1.5 lac farmers.•Did 1500 shows in 350 days road show days by 5 demonstration trucks in 2.5 months.•Covered 65 districtsMany of them were also shown a real piston in an engine where ordinary oil was used and a piston where CRB plus was used - clearly there was corrosion on the ordinary oil piston indicating the damage to the engine if CRB Plus is not used.