Cannes Lions
DOJO, San Francisco / DOJO / 2012
Overview
Entries
Credits
Description
Defy, Subvert, Create: we live by these words. It defines our culture and is embodied in everything we do. Our mantra is personified in the paintings of Amelia Earhart, Jimi Hendrix and Leonardo Da Vinci. Each of their images was made using one of these three powerful words. They all dared to defy, subvert and create. In addition, we do the same, just in a different way.
Execution
By merging our mantra with our idols.
Outcome
We see it everyday at the office, constantly reminding us of who we are and why we are here.