Cannes Lions

CREATIVE AGENCY

DOJO, San Francisco / DOJO / 2012

Presentation Image

Overview

Entries

Credits

Overview

Description

Defy, Subvert, Create: we live by these words. It defines our culture and is embodied in everything we do. Our mantra is personified in the paintings of Amelia Earhart, Jimi Hendrix and Leonardo Da Vinci. Each of their images was made using one of these three powerful words. They all dared to defy, subvert and create. In addition, we do the same, just in a different way.

Execution

By merging our mantra with our idols.

Outcome

We see it everyday at the office, constantly reminding us of who we are and why we are here.

Similar Campaigns

4 items

ABDUCTIONARY

DOJO, San francisco

ABDUCTIONARY

2013, DOJO

(opens in a new tab)