Fourteen different sites bit off on the challenge.

Each was treated as a creative team after being briefed on the new software and our objective – redesign your homepage in a way that shows off our new tools for creative pros. The homepage re-designs become the debut for the world’s most advanced creative software - with some sites even editorially documenting how they did it.We drove deeper participation and CS5 trial downloads by inviting Creatives to a design competition where they could try the product on their own. Participants could submit, comment and share their work – generating more and more content that would showcase Adobe’s new capabilities.All the content created by sites and creatives themselves served as a visual showcase of the power of CS5 – reinforcing the ease of use and need to upgrade.

In a medium that is known for “banner blindness” our tens of millions of homepage impressions served up Creative Suite 5 in an original and impactful way solution that went far beyond relying on paid media.The campaigned ended up driving just under 65,000 trial of CS5 – in less than fifty days – a potential $140MM wind-fall for Adobe. Indeed, Adobe set a new record high for quarterly revenue thanks to the launch of Creative Suite 5.