Cannes Lions
McCANN ERICKSON BRASIL, Sao Paulo / MASTERCARD / 2006
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A group of priests pays a visit to some monks at their beautiful convent. As the monks are proudly showing them the precinct, they notice a soccer ball in front of them.
Everyone looks at each other and then, the soccer match starts: Priests x Monks. Both teams want to win and the monk’s goalie is visibly edgy about the match. A tall priest dribbles everybody towards the goal. When he’s right in front of the goalkeeper, he kicks the ball abruptly. The ball hits the goalpost, kicks back on the monk¹s head and miraculously gets deflected from the goal.
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