Virgin Money not only wanted to reposition their brand but also to generate awareness about their range of services above and beyond their credit card offering.The communications led with TV commercials staring 3 office colleagues, their banter helping convey the range of services on offer and Virgin Money as the ‘savvy’ choice. The online advertising was seen as an opportunity to deepen our relationship with the characters and explore additional scenarios that would further communicate ‘savvy’.A selection of visually amusing slapstick scenarios were filmed in video to convey this amusing character dynamic. To make the most of the characters, we had a 2-day shoot out in Bucharest filming the 10 rich media scenarios. These ran in two phases and the product specific work was interspersed with pure brand messages across lifestyle and financial orientated sites. This is a nice example of where an idea originally conceived for TV has been successfully deployed online in spite of the obvious limitations of online advertising when using characters and trying to showcase the relationships between them.